Digital Business Research Group


Prof. Inma Rodríguez-Ardura, Professor of Digital Marketing

Inma Rodríguez-Ardura is the Director of DigiBiz. She is a professor specialising in digital marketing, customer experience in e-commerce, and marketing for online education.

Dr Gisela Ammetller, Associate Professor of Marketing

Gisela Ammetller’s research areas are online consumer experience, entrepreneurship, e-learning, and digital marketing.

Dr Xavier Baraza-Sánchez, Associate Professor of Human Resources

Xavier Baraza-Sánchez’s research centres on flexible work, and leadership models that consider their impact on psychosocial risk. He also studies e-learning as a tool for the development of professional skills.

Dr Dalilis Escobar Rivera, Lecturer in Management

Dalilis Escobar Rivera examines consumer delight and quality evolution in collaborative economy environments and in tourism services.

Dr Doa’a Herzallah, Researcher in Digital Marketing

Doa’a Herzallah specialises in social commerce, consumer behaviour in social media, neuromarketing, adoption of new technologies, and guerrilla marketing.

Dr Josep Lladós-Masllorens, Associate Professor of Applied Economics

Josep Lladós-Masllorens’s research activities lie in the fields of international economics, innovation environments, and digital platforms.

Prof. Antoni Meseguer-Artola, Professor of Quantitative Methods in Economics and Business

Antoni Meseguer-Artola’s main research interests are quantitative techniques for the analysis of business digital transformation, platform economies, and open resources for e-learning.

Dr Iviane Ramos de Luna, Lecturer in Marketing

Iviane Ramos de Luna has particular research interests in m-commerce, mobile payments, digital marketing and consumer behaviour.

Dr Eva Rimbau-Gilabert, Associate Professor of Human Resources

Eva Rimbau Gilabert’s research is on flexible forms of work, the impact of digital transformation in human resources practices, and the human capital development in informal learning and e-learning.

Dr Elisabet Ruiz-Dotras, Associate Professor of Finance

Elisabet Ruiz-Dotras has research interests in the areas of international finance, financial literacy and financial education.

Dr Mar Sabadell-i-Bosh, Lecturer in Employment Law

Mar Sabadell-i-Bosch’s main research activities lie within the legal fields of labour, employment and organisations. She also studies the determinants of virtual university quality.

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