DigiBiz (Digital Business Research Group) is at the forefront of research about the transformational processes in digital business. The Group’s cutting-edge research has earned an international reputation that influences digital business practices and makes important contributions to theory.
DigiBiz brings together scholars, executives and entrepreneurs to jointly research key issues in digital business and their interplay with the online consumer. The Group is accredited as a Consolidated Research Group by the Catalan government (2021-SGR-00424).
Providing new insights into the digital business landscape