Digital marketing and consumer behaviour

Seleccion of papers on digital marketing and consumer behaviour published in high-impact indexed journals:

Aslam, Wajeeha; de Luna Ramos, Iviane; Asim, Muhammad; Farhat, Kashif
Do the preceding self-service technologies influence mobile banking adoption?
IIM Kozhikode Society & Management Review, 2022, pp. –

Fu, Qian; Rodríguez-Ardura, Inma; Meseguer-Artola, Antoni; Wu, Peng
Self-disclosure during the COVID-19 emergency: effects of narcissism traits, time perspective, virtual presence, and hedonic gratification
Computers in Human Behavior, 2022, vol. 130, pp. 1-12

Aslam, Wajeeha; de Luna Ramos, Iviane
A relação entre as características da página de marcas no Facebook, valor percebido e comportamento de engajamento do cliente: aplicação da teoria do estímulo-organismo-resposta (S-O-R)
Revista Brasileira de Gestão de Negocios, 2021, vol. 23, no. 1, pp. 43-62

Escobar Rivera, Dalilis; Casadesús Fa, Martí; Simon Villar, Alexandra
Identifying and measuring customer delight in the hospitality industry
Tourism Analysis, 2021, vol. 26, no 1, p. 1-10

Rodríguez-Ardura, Inma; Meseguer-Artola, Antoni
Flow experiences in personalised e-learning environments and the role of gender and academic performance
Interactive Learning Environments, 2021, vol. 29, no. 1, pp. 59-82

Cabrera Sánchez, Juan Pedro; de Luna Ramos, Iviane; Carvajal Trujillo, Elena; Villarejo Ramos, Ángel F.
Online recommendation systems: factors influencing use in e-commerce
Sustainability, 2020, vol. 12, no. 21, pp. 1-15

Liébana-Cabanillas, Francisco; García Maroto, Inmaculada; Muñoz Leiva, Francisco; de Luna Ramos, Iviane
Mobile payment adoption in the age of digital transformation: the case of Apple Pay
Sustainability, 2020, vol. 12, no. 13, pp. 1-15

Rodríguez-Ardura, Inma; Meseguer-Artola, Antoni
A PLS-neural network analysis of motivational orientations leading to Facebook engagement and the moderating roles of flow and age
Frontiers in Psychology, 2020, vol. 11, pp. 1-21

Rodríguez-Ardura, Inma; Meseguer-Artola, Antoni
How to prevent, detect and control common method variance in electronic commerce research Journal of Theoretical and Applied Electronic Commerce Research, 2020, vol. 15, no. 2, pp. 1-5

de Luna Ramos, Iviane; Liébana-Cabanillas, Francisco; Sánchez Fernández, Juan; Muñoz Leiva, Francisco
Mobile payment is not all the same: the adoption of mobile payment systems depending on the technology applied
Technological Forecasting and Social Change, 2019, vol. 146, pp. 931-944

Escobar Rivera, Dalilis; Casadesús Fa, Martí; Costa Araújo Sampaio, Paulo Alexandre
Exploring the role of service delivery in remarkable tourism experiences
Sustainability, 2019, vol. 11, no 5, p. 1382

Escobar Rivera, Dalilis; Casadesús Fa, Martí; Simon Villar, Alexandra
Delightful tourism experiences: a cognitive or affective matter?
Tourism Management Perspectives, 2019, vol. 32, p. 100569

Doral Fábregas, Fernando; Rodríguez-Ardura, Inma; Meseguer-Artola, Antoni
Modelos de ecuaciones estructurales en investigaciones de ciencias sociales: experiencia de uso en Facebook
Revista de Ciencias Sociales, 2018, vol. 24, no. 1, pp. 22-40

Rodríguez-Ardura, Inma; Meseguer-Artola, Antoni
Imagine, feel ‘there’, and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects
Information Technology and People, 2019, vol. 32, no. 4, pp. 921-947

Rodríguez-Ardura, Inma; Meseguer-Artola, Antoni
The playfulness of Facebook: shaped by underlying psychological drivers and gender differences
Telematics and Informatics, 2018, vol. 35, no. 8, pp. 2254-2269

Rodríguez-Ardura, Inma; Meseguer-Artola, Antoni
Flow in e-learning: what drives it and why it matters
British Journal of Educational Technology, 2017, vol. 48, no. 4, pp. 899-915

Martínez López, Francisco J.; Pla García, Cintia; Gázquez Abad, Juan Carlos; Rodríguez-Ardura, Inma
Hedonic motivations in online consumption behavior
International Journal of Business Environment, 2016, vol. 8, no. 2, pp. 121-151

Rodríguez-Ardura, Inma; Meseguer-Artola, Antoni
E-learning continuance: the impact of interactivity and the mediating role of imagery, presence and flow
Information & Management, 2016, vol. 53, no. 4, pp. 504-516

Rodríguez-Ardura, Inma; Meseguer-Artola, Antoni
Presence in personalised e-learning: the impact of cognitive and emotional factors and the moderating role of gender
Behaviour & Information Technology, 2016, vol. 35, no. 11, pp. 1008-1018

Rodríguez-Ardura, Inma; Meseguer-Artola, Antoni; Ammetller-Montes, Gisela
How do the experiences of virtual presence and flow differ? Evidence from Engineering and ICT online education
International Journal of Engineering Education, 2016, vol. 32, no. 4, pp. 1.579-1.585

Rodríguez-Ardura, Inma; Meseguer-Artola, Antoni
What leads people to keep on e-learning? An empirical analysis of users’ experiences and their effects on continuance intention
Interactive Learning Environments, 2016, vol. 24, no. 6, pp. 1030-1053

Meseguer-Artola, Antoni; Rodríguez-Ardura, Inma
Learning from customer interaction: how merchants create price-level propositions for experience goods in hybrid market environments
Computers in Human Behavior, 2015, vol. 51, no. Part B, pp. 952-959

Esteban Millat, Irene; Martínez López, Francisco J.; Huertas García, Rubén; Meseguer-Artola, Antoni; Rodríguez-Ardura, Inma
Modelling students’ flow experiences in an online learning environment
Computers and Education, 2014, vol. 71, no. 1, pp. 111-123

Martínez López, Francisco J.; Pla García, Cintia; Gázquez Abad, Juan Carlos; Rodríguez-Ardura, Inma
Utilitarian motivations in online consumption: dimensional structure and scales
Electronic Commerce Research and Applications, 2014, vol. 13, no. 3, pp. 188-204

Rodríguez-Ardura, Inma; Martínez López, Francisco J.
Another look at ‘being there’ experiences in digital media: exploring connections of telepresence with mental Imagery
Computers in Human Behavior, 2014, vol. 30, pp. 508-518

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