Faculty
Prof. Inma Rodríguez-Ardura, Professor of Digital Marketing
Inma Rodríguez-Ardura is the Director of DigiBiz. She is a professor specialising in digital marketing, customer experience in e-commerce, and marketing for online education.
Dr Gisela Ammetller, Associate Professor of Marketing
Gisela Ammetller’s research areas are online consumer experience, entrepreneurship, e-learning, and digital marketing.
Dr Dalilis Escobar Rivera, Associate Professor of Management
Dalilis Escobar Rivera examines consumer delight and quality evolution in collaborative economy environments and in tourism services.
Dr Josep Lladós-Masllorens, Associate Professor of Applied Economics
Josep Lladós-Masllorens’s research activities lie in the fields of international economics, innovation environments, and digital platforms.
Dr Iviane de Luna Ramos, Associate Professor of Marketing
Iviane de Luna Ramos has particular research interests in the adoption of emerging technologies, e-commerce, and consumer experience in immersive environments.
Prof. Antoni Meseguer-Artola, Professor of Quantitative Methods in Economics and Business
Antoni Meseguer-Artola’s main research interests are quantitative techniques for the analysis of business digital transformation, platform economies, and open resources for e-learning.
Dr Eva Rimbau-Gilabert, Associate Professor of Human Resources
Eva Rimbau Gilabert’s research is on flexible forms of work, the impact of digital transformation in human resources practices, and the human capital development in informal learning and e-learning.
Dr Elisabet Ruiz-Dotras, Associate Professor of Finance
Elisabet Ruiz-Dotras has research interests in the areas of international finance, financial literacy and financial education.
Dr Mar Sabadell-i-Bosh, Lecturer in Employment Law
Mar Sabadell-i-Bosch’s main research activities lie within the legal fields of labour, employment and organisations. She also studies the determinants of virtual university quality.