Missinformation and Psychology

At BDLab, we apply Behaviour Design principles to combat misinformation and promote digital well-being. Leveraging frameworks like the Behaviour Change Wheel, the Fogg Model, and Octalysis, along with qualitative and quantitative research, UX methodologies, and digital technologies, we design effective interventions. Our interdisciplinary approach combines psychology, technology, health, and communication to reduce susceptibility to fake news, strengthen cognitive resilience, and analyze behavioral patterns on social media.

Our key areas of focus include analyzing psychological vulnerabilities to misinformation, developing innovative strategies like psychohacking to boost cognitive resilience, and studying biases and behavioral patterns on digital platforms. These evidence-based initiatives empower individuals to identify and resist manipulative content while fostering a more critical and secure informational environment.

We actively seek meaningful collaborations with research groups, institutions, NGOs, and companies interested in Behaviour Design and misinformation. Opportunities include organizing study groups, co-creating events, developing pilot interventions, delivering training sessions, and producing joint scientific publications. Additionally, we invite partners to join European project consortia, leveraging programs like Horizon Europe to drive innovative and collaborative solutions that address today’s informational challenges. Together, we can create impactful projects that contribute to research, innovation, and a more resilient digital ecosystem