Research lines
- Analysing the stability or redesign of governance models, strategies and relationships with the environment surrounding the socio-economic structures that include or are directly related to tourist activities.
- Studying the emergence of cooperative-based ideas and their manifestations in local microgeographies.
- Observing the existence of different kinds of divides (climate, digital, gender, etc.) that may impact tourist developments.
- Analysing trends in factors (such as awareness, personal values, lifestyles and priorities) that characterize tourist consumer behaviour, with special emphasis on aspects affected by the post-pandemic situation.
- Understanding how expectations of potential tourist consumption evolve and how this may affect the balance of organizational decision-making.
- Finding out the extent to which there will be a real transformation in the organizational culture of tourism businesses and where this transformation is headed.
- Understanding the effect upon tourism jobs of aspects such as restrictions on mobility, social distancing and the growing awareness of local activities, with an interest in phenomena such as digital nomadism.
- Observing how the public authorities adapt to new needs with regard to the monitoring of tourism data within a context of growing availability but also greater complexity in the management of such data.
- Studying of trends in residents’ perceptions of future developments in tourist activities and understanding if their input, expressed in the form of the different manifestations of social movements, will continue to accrue the importance it seemed to have achieved before the pandemic.
- Analysing the possible emergence of models of regenerative tourism, permatourism or models associated with post-growth and degrowth viewpoints, including the need to develop economic systems that are both sustainable and fair with regard to wealth distribution.
- Observing the possible emergence of planning proposals that are more collaborative, which seek to minimize as far as possible any potential impact and to design and organize their own kinds of tourism models, based on their specific resources and the idiosyncrasies of their local communities.
- Analysing developments in supply, demand and jobs in those tourist initiatives mediated by digital platforms, in a context of the ongoing transformation of all these aspects.
- Observing whether new forms of marketing and of the associated business models can bring about refreshed kinds of relationships between consumers and providers via technologies and whether the potential appearance of new relationship channels presents an opportunity for agents of change proposing new alternative offerings for transforming tourism in future scenarios.
- Ascertaining whether ICT can foster regeneration, resilience or degrowth processes in tourism in different types of destinations.
- Achieving a greater understanding of the use and adoption by tourism consumers of the experiences produced by virtual or augmented reality-related technologies and their satisfaction with them, within a context of changing mobility and potential restrictions on said mobility.
- Analysing the intersections between technology and sustainability, on the understanding that one element that could potentially become more important is the fostering of new forms of tourist activity governance, planning and management, mediated by technologies such as platforms and virtual and augmented reality.
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