The digital divide especially affects older people, often creating the impression that they have no life online at all. But you only need to go outside or travel on public transport to see that this perception is nothing more than a stereotype. Digital practices in later life are rich and diverse, as borne out by a growing number of studies.
We have analysed the use of smartphones in four countries (Canada, Spain, the Netherlands and Sweden). The data we refer to here pertain to participants aged between 60 and 79 and reflect four weeks of their smartphone activity. In total the study contemplates more than 800,000 records corresponding to over 300 users.
The data allow us to answer questions such as: What are the most popular mobile phone activities? How is phone use distributed over the course of the day?
Mobile phone use can be measured in different ways. One of them is to count the number of accesses to each mobile application. For an easier interpretation, we have organized the applications into categories and measured their use in terms of the number of accesses during the period (Chart 1).
Chart 1. Smartphone activities (12 categories)
Interpersonal communication and social life are key elements of participants’ mobile phone activity. The two largest categories are Calls & messaging, which accounts for half of the accesses and includes voice calls and applications like WhatsApp and Telegram; and Social networks, such as Facebook and Twitter.
It is interesting to note that the category Image, audio & video is the third largest. It includes creating, sharing and consuming photographs and video and audio content. Thanks to other studies we know that, in the specific case of Spain, photos are even more popular than conventional voice calls among internet users over the age of 60. The less popular categories include Games & gambling (4th), which includes Candy Crush (game) and Billionaire (gambling); Shopping (6th), including apps like Amazon; and Health & fitness (7th), with apps like Fitbit.
Another way of measuring usage is by analysing the distribution of accesses over the course of the day (Chart 2). It is immediately evident that usage is higher during the day than at night. Mobile use mirrors the social uses of time, increasing from 7 or 8 a.m. and tapering off from 8 p.m. Interestingly, the activity of both the younger cohort (60-69) and the older cohort (70-79) is practically the same throughout the day. The curves are similar and neither group is permanently above or below the other.
Chart 2. Smartphone use over the course of the day
a) The whole group: 60-79
b) Broken by age group: 60-69 and 70-79
Although the general usage patterns over the day are similar for the whole group, there are age-related differences in the applications used (Chart 3). Among the younger cohort (60-69) the most popular application is WhatsApp, followed by Facebook. Gmail is in fourth position.
In the older cohort (70-79), while WhatsApp remains on top, the second most popular app is Gmail and the third is Facebook. Finally, Instagram and the phone’s camera also seem to be associated with age, given that the 12 applications most used by the younger group (60-69) include Instagram, but not the camera. And the opposite is true of the older group (70-79).
Chart 3. The 12 most popular apps, by age group
Myths of older people and life online
Our findings allow questioning certain myths that, whether or not they were true in the past, are in any case now diminishing.
Myth 1: Medical conditions define the lives of older people, and therefore also determine their online interests
If this is true, then why are phones mainly used to socialize and take photos, while the Health & fitness category is in 7th position, out of a total of 12? (See Chart 1).
Myth 2: Older people do not use digital environments for play
If this is true, then why is Games & gambling the fourth most used category of mobile apps, above News & media (5th) and Weather (11th)? (Chart 1).
Myth 3: Older people are alien to digital technologies
If this is true, then why is mobile usage distributed throughout the day and the night and why does it show a variety of uses? (Chart 2; Charts 1 and 3).
Myth 4: Older people cannot relate to technology
If this is true, why are participants using their mobiles every day, at different times of day and for different activities? (Charts 1, 2 and 3).
Myth 5: Mobile phone use reduces with age
If this is true, then why is usage over the day similar in the older cohort (70-79) to that of the younger cohort (60-69)? (Chart 2).
Myth 6: The term “older people” describes a homogeneous population group and, therefore, it is not necessary to analyse the various age groups that make it up
If this is true, then why does the use of mobile apps change with age? (Chart 3). The diversity of uses we found justifies detailed analyses to understand the different digital interests and needs throughout old age.
Myth 7: There is nothing to be learned about older people’s digital practices due to the digital divide. When older people have internet access their use is similar to that of the rest of the adult population
The data show that older people have their own characteristics, which vary with age. Therefore, it is a mistake to extrapolate the results of younger age segments to “guess” the digital practices in old age, because in each stage of life people have different (digital) interests and needs.
Data comes from the project BConnect@Home (ref. PCIN-2017-080 – Joint Intiative MYBL).
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