Enric Serradell attends the Rii Forum 2023 congress in Crackòvia
25 de April de 2023
Dr. Enric Serradell, principal investigator of the Management & eLearning (MeL) research group, attended the Research & Innovation Forum 2023 conference, which took place on 12, 13 and 14 April in Krakow (Poland).
Dr. Enric Serradell attended the congress together with Dr. Pablo Lara-Navarra and Francesc Font Cot. Both Serradell and Lara-Navarra are directors of the thesis being carried out by the PhD student Francesc Font. All three have presented a scientific publication related to the doctoral thesis, entitled “ASPECT, using designed driven framework for early stage startup analysis”.
Research and Innovation Forum
The Research and Innovation Forum (Rii Forum) is an annual conference that brings together researchers, academics and practitioners in a conceptually sound interdisciplinary and multidisciplinary, empirically driven debate on key issues influencing the dynamics of social interaction today.
Technology, innovation and education, and the issues and themes at their intersection, define the key dimensions of all discussions held during the Rii Forum.
What is the article about?
The research paper presented at the congress shows the formula of a new proposal for a strategic analysis framework for start-up businesses through design thinking methodologies, with the acronym ASPECT (art, society, people, economy, cities, technology framework).
Common models with the acronym PESTEL (Political, Economic, Social, Technological, Environmental and Legal), SWOT (strengths, weaknesses, opportunities, threats) or business model strategy are considered inefficient in complex and changing environments such as early stage startups.
The research focuses on using a working method to organise the most relevant strategic information in forecasting processes linked to the analysis of “megatrends” from the discipline of design, resulting in the creation of a new working tool defined by the acronym ASPECT, for use in the early-stage start-up segment.
The authors emphasise that by using the ASPECT framework, a better understanding and reading of complexity is achieved, associating collective factors with factors linked to the individual characteristics of each company. Consequently, the risk of excluding factors that could be relevant in strategic decision-making in environments with circumstances of ambiguity, uncertainty and volatility, as is the case of early-stage start-ups, is reduced.
