Balanced scorecard: key to effective strategic management
Scientific publications Design-driven external analysis: A framework for adaptation and innovation in digitally native enterprises
In an environment characterized by constant evolution and uncertainty, the analysis of external factors with a design thinking approach is crucial for adaptation, identification of opportunities and mitigation of risks in digital native companies. This[…]
Actuality The keys to the minimum viable product strategy
In today’s competitive business world, agility and adaptability are crucial to success. A methodology that has gained prominence in recent years, especially in the field of product and service innovation, is the minimum viable product[…]
Actuality Price and perception: how to influence consumer decisions
Pricing is a fundamental aspect of any business strategy, but it goes beyond simply setting numbers. Consumer psychology plays a crucial role in how prices impact purchasing decisions. Understanding this interaction can be key to[…]
Scientific publications An analysis of the determinants of sport expenditure in sports centers in spain
The European health and fitness sector serves 62.2 million consumers who generate 27,200 million euros in income and frequent 61,984 sports installations. With an increase in market share of 1.2% of income and 4.6% more[…]
Actuality How to apologize to a client when something goes wrong
When customer service issues arise, it is crucial to address the situation with an effective apology. Acknowledging mistakes and apologizing appropriately can make a difference in the customer’s perception of the company. Here are some[…]