5 ways to boost creativity in your team
Actuality Corporate storytelling: How to tell your brand’s story
In today’s competitive business world, it is not enough to offer high-quality products or services; Companies must connect emotionally with their customers to stand out. This is where corporate storytelling comes into play, a powerful[…]
Actuality Customer acquisition cost: Its importance and how to optimize it
Customer Acquisition Cost (CAC) is a crucial indicator that allows companies to evaluate the efficiency of their marketing and sales strategies. This KPI is not only valuable for measuring current performance, but also serves as[…]
Actuality Frugal innovation: Do more with less
Nowadays resources are increasingly limited and consumer expectations continue to rise, frugal innovation is presented as a powerful strategy for companies. This approach, which is based on creating efficient products and services using minimal resources,[…]
Scientific publications Key factors that boost the effectiveness of virtual teamwork in online higher education
The globalized nature of today’s business along with the advancement of Information and Communication Technology (ICT) has made the virtual teamwork a significantly important skill to the employer as well as to the future graduates[…]
Actuality The impact of biophilia on work productivity
Biophilia, a term that refers to humans’ innate love for nature and natural systems, has gained recognition in recent years for its positive impact on various aspects of human life. In the business context, integrating[…]