Scientific publications

Just as the mobile revolution has had a profound impact on society, creating new, and modifying existing economic activities, so too has the market research industry undergone a similar transformation. Mobile market research is now[…]

The competency-based educational approach implemented by the Bologna Declaration, implies a shift of focus from contents to competencies, which have become a crucial element of the learning process. This new approach evaluates competencies as a[…]

Implementation of the European Higher Education Area (EHEA) represented a shift from a content-based model to one that places competencies at the center of the learning processes. In university higher education, competency-based design helps in[…]

The use of technological systems to improve the online teaching and learning process has evolved very fast in recent years. Tools and resources to support how teachers teach and how learners learn by using Information[…]

The Statistical analysis tool is considered an essential tool for the research study in the social science domain. Of which, partial least squares structural equation modeling (PLS-SEM) is a second-generation statistical modeling technique to be[…]